business

David Burkus | The Myths of Creativity

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  As one might gather from the title of this Google Talk, David Burkus is the author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas (2013). Back around the beginning of June (the 9th), Burkus stopped by Google to talk about his book (which is described below … Read more

PORSCHE – BRAND OF THE YEAR 2013

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Porsche is „Brand of the Year“ and Matthias Mueller is „Brand Manager of the Year“ The sports car maker and the CEO of Porsche AG received these awards at the 2013 Automotive Brand Contest during the International Auto Show (IAA) in Frankfurt. The German Design Council acknowledged „in particular the consistent and pathbreaking brand management … Read more