This Startup Makes Online Shopping Fun

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Shopping online is increasingly prevalent lately. One survey last year about the trend of Indonesian people are still wary of shopping via the Internet is increasingly eroded by the success of several shopping sites that can be trusted.

Building a company in the field of commercial services is not as easy as turning the palm of the hand. Many factors determine, in addition to the most important perseverance is: TRUST. Yes, the most important capital of the trust so that the buyer comfortable. Many shanties earlier in the virtual world arena of fraud reported so sellers fictitious alias. Finally, the interest of people towards online transactions also decreased.

TRUST also obtained from a business investor confidence in online shopping sites by injecting additional funds. One startup that attention is Lazada. Some outside investors to join their bandwagon.
Lazada turns eCommerse rapidly growing in Southeast Asia include Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Through the broad coverage of areas of operation so many investors chimed in it. As you may have heard information Holtzbrink Ventures (Germany), Kinnevik, or Summit Partners? Now, firms from outside is an example Lazada believable, and not the company Abal Abal.

In fact, recently Verlinvest, holding company of the Belgian stock enliven Lazada. Total fund injections unsparing of U.S. $ 100 million.

"We are very happy once have earned this investment a year after the celebration of life of our company and also be able to focus 100% of our attention most interested in: providing outstanding shopping experience to our customers," said Maximilian Bittner, CEO Lazada.

Why do so many people believe in the Lazada? Just imagine, in just a short time has managed to earn 1 million customers.

The online shopping sites also promote customer confidence. 90% of orders delivered on the same day, and 85% in urban areas orders delivered the next day.

Lazada display applications that can be found in GooglePlay
However, is it all enough? In addition to TRUST, a commercial site also successful when reachable. Means the easier it will be sooner reached the transaction process. Then the fixed price so that innovation should always owned all startup companies, including Lazada.

More and more people are surfing the internet via mobile phone, then Lazada launches mobile app for smartphone users. While, considering the majority of the Indonesian population charm anesthetized by Android, and Lazada also targeting the application for Android – iPhone version will follow soon.

Developed countries are using online shopping facilities more rapidly, it is time we accept the presence of this technology in order to participate evolve as times change wheels.

"Mobile commerce represents more than 10% of eCommerce in the U.S. and we hope also to flourish in Southeast Asia where many users only have access to the Internet through a smartphone," said Stein Jakob Oeie CMO


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